The report released by the third party Nielsen IQ shows that in 2023, instant drink tea officially took off, beyond the carbonated drinks to occupy the first market share of sales, in which the sugar-free tea has become the biggest player, helping instant tea become a strong dark horse in the beverage industry, along with the growth of people’s demand for sugar-free, sugar-free tea volume has also ushered in a doubling of the growth of the volume of the data shows that 100%, obviously not to be underestimated.

Why is unsweetened tea so hot? There are two major reasons behind it.

First, nowadays people’s demand for healthy and natural is becoming more and more obvious, just from the ingredients, instant drink tea is obviously not as ruthless as other tea drink categories, mainly from ordinary tea leaves, tea powder infusion, relatively few additives, instant drink tea to consumers to create a healthier, more natural impression. After the sparkling water, 0 sugar, 0 calories has become the key selling point of many beverage brands, many instant drink tea promotional selling point is also 0 sugar, Suntory’s oolong tea, Nongfusanquan’s oriental leaves, explosive products are all sugar-free category, just to meet the needs of the public.

Secondly, follow the trend of Chinese tea, nowadays, with the consumer’s confidence and recognition of Chinese culture, the public also has more pursuit of Chinese tea, for the enterprise, Chinese tea is obviously a big gold mine, but also very easy to attract young people.